{"id":1097,"date":"2026-09-07T15:56:44","date_gmt":"2026-09-07T15:56:44","guid":{"rendered":"https:\/\/publicidadymercados.com\/academia\/?post_type=lp_course&#038;p=1097"},"modified":"2026-09-12T14:27:26","modified_gmt":"2026-09-12T14:27:26","slug":"google-ads","status":"publish","type":"lp_course","link":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/","title":{"rendered":"Google Ads &#8211; Red de b\u00fasqueda"},"content":{"rendered":"<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"225c6022-d5ae-41c0-9c1b-0865a34872fd\" data-message-model-slug=\"gpt-5-6\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"fbskMG_root markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"418\">Curso dise\u00f1ado para preparar a los alumnos para la <strong data-start=\"51\" data-end=\"108\">certificaci\u00f3n de Google Ads en Publicidad de B\u00fasqueda<\/strong>. A lo largo del programa aprender\u00e1n a configurar, gestionar y optimizar campa\u00f1as de b\u00fasqueda, trabajando temas como palabras clave, tipos de concordancia, Smart Bidding, IA de Google, anuncios adaptables, ranking, calidad, conversiones, ROAS, nivel de optimizaci\u00f3n, presupuestos y Planificador de rendimiento.<\/p>\n<p data-start=\"420\" data-end=\"615\" data-is-last-node=\"\" data-is-only-node=\"\">El curso combina teor\u00eda, ejemplos y ejercicios pr\u00e1cticos para que el alumno <strong data-start=\"496\" data-end=\"614\">comprenda la l\u00f3gica de Google Ads y pueda resolver con seguridad los temas evaluados en el examen de certificaci\u00f3n<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"pointer-events-none -mb-px h-px w-full opacity-0\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Curso dise\u00f1ado para preparar a los alumnos para la certificaci\u00f3n de Google Ads en Publicidad de B\u00fasqueda. A lo largo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1139,"comment_status":"open","ping_status":"closed","template":"","course_category":[10],"course_tag":[],"class_list":["post-1097","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-marketing-digital","course"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads - Red de b\u00fasqueda - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads - Red de b\u00fasqueda\" \/>\n<meta property=\"og:description\" content=\"Curso dise\u00f1ado para preparar a los alumnos para la certificaci\u00f3n de Google Ads en Publicidad de B\u00fasqueda. A lo largo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Publicidadymercados\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-12T14:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/publicidadymercados.com\/academia\/wp-content\/uploads\/2026\/09\/maxresdefault.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/\",\"url\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/\",\"name\":\"Google Ads - Red de b\u00fasqueda - My Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/maxresdefault.jpg\",\"datePublished\":\"2026-09-07T15:56:44+00:00\",\"dateModified\":\"2026-09-12T14:27:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/maxresdefault.jpg\",\"contentUrl\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/maxresdefault.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cursos\",\"item\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Ads &#8211; Red de b\u00fasqueda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/#website\",\"url\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/\",\"name\":\"Academia Publicidad y mercados\",\"description\":\"My WordPress Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/#organization\",\"name\":\"+Merca\",\"url\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Mas-logo-blanco-scaled.png\",\"contentUrl\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Mas-logo-blanco-scaled.png\",\"width\":2560,\"height\":1276,\"caption\":\"+Merca\"},\"image\":{\"@id\":\"https:\\\/\\\/publicidadymercados.com\\\/academia\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Publicidadymercados\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Ads - Red de b\u00fasqueda - My Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/","og_locale":"es_ES","og_type":"article","og_title":"Google Ads - Red de b\u00fasqueda","og_description":"Curso dise\u00f1ado para preparar a los alumnos para la certificaci\u00f3n de Google Ads en Publicidad de B\u00fasqueda. A lo largo [&hellip;]","og_url":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/","og_site_name":"My Blog","article_publisher":"https:\/\/www.facebook.com\/Publicidadymercados","article_modified_time":"2026-09-12T14:27:26+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/publicidadymercados.com\/academia\/wp-content\/uploads\/2026\/09\/maxresdefault.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/","url":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/","name":"Google Ads - Red de b\u00fasqueda - My Blog","isPartOf":{"@id":"https:\/\/publicidadymercados.com\/academia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/#primaryimage"},"image":{"@id":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/publicidadymercados.com\/academia\/wp-content\/uploads\/2026\/09\/maxresdefault.jpg","datePublished":"2026-09-07T15:56:44+00:00","dateModified":"2026-09-12T14:27:26+00:00","breadcrumb":{"@id":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/#primaryimage","url":"https:\/\/publicidadymercados.com\/academia\/wp-content\/uploads\/2026\/09\/maxresdefault.jpg","contentUrl":"https:\/\/publicidadymercados.com\/academia\/wp-content\/uploads\/2026\/09\/maxresdefault.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/publicidadymercados.com\/academia\/courses\/google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/publicidadymercados.com\/academia\/"},{"@type":"ListItem","position":2,"name":"Cursos","item":"https:\/\/publicidadymercados.com\/academia\/courses\/"},{"@type":"ListItem","position":3,"name":"Google Ads &#8211; Red de b\u00fasqueda"}]},{"@type":"WebSite","@id":"https:\/\/publicidadymercados.com\/academia\/#website","url":"https:\/\/publicidadymercados.com\/academia\/","name":"Academia Publicidad y mercados","description":"My WordPress Blog","publisher":{"@id":"https:\/\/publicidadymercados.com\/academia\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/publicidadymercados.com\/academia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/publicidadymercados.com\/academia\/#organization","name":"+Merca","url":"https:\/\/publicidadymercados.com\/academia\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/publicidadymercados.com\/academia\/#\/schema\/logo\/image\/","url":"https:\/\/publicidadymercados.com\/academia\/wp-content\/uploads\/2025\/05\/Mas-logo-blanco-scaled.png","contentUrl":"https:\/\/publicidadymercados.com\/academia\/wp-content\/uploads\/2025\/05\/Mas-logo-blanco-scaled.png","width":2560,"height":1276,"caption":"+Merca"},"image":{"@id":"https:\/\/publicidadymercados.com\/academia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Publicidadymercados"]}]}},"_links":{"self":[{"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/lp_course\/1097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/comments?post=1097"}],"version-history":[{"count":6,"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/lp_course\/1097\/revisions"}],"predecessor-version":[{"id":1473,"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/lp_course\/1097\/revisions\/1473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/media?parent=1097"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/course_category?post=1097"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/publicidadymercados.com\/academia\/wp-json\/wp\/v2\/course_tag?post=1097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}